The Illustrated History of Fairmount Park

by John M. Olinskey and Leigh Ann Little

Chapter 30:  1923
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In 1900 Sam Brancato, an Italian blacksmith, arrived in the United States.  After the 1903 flood, Sam dug through the sludge.  Besides a lot of dead cows, he found $300 worth of treasure, whence he bought a grocery store, and played the stock market real well.  By 1920, he was a neat guy with a lot of money.  He decided to build an amusement park out south to funnel his entrepreneurial juices. 

He first proposed to build it close to Swope Park, but the locals were having none of it.  He finally purchased 89 acres at 75th and Prospect Avenue.  The next thing was to find the best man in town to run it.  Sam Benjamin of Fairmount Park was he.

On June 9, 700 people, some friends, VIP and the 300 locals who also invested in the million dollar project, were given a freebie.  The money was well spent.  40 acres of grass and trees were set aside for picnics and, like Fairmount, had free ice water.  Parking for 10,000 autos, 5,000 feet of gravel walkways, refreshment stands, the Sky Rocket, a 5,000 ft roller coaster with 32 dips, the Whip, the Dodge-Em, the Butterfly, the Caterpillar, a big Ferris wheel, Fun Land, miniature railroad, children's playground, band concerts.  The wooden dance floor, which had a capacity of 2,000 and was 118 feet by 300 feet, roughly the size of a football field, took a lot of trees.  Pony track, merry-go-round, goat track, shooting gallery, billiard hall, and a swimming pool that was still under construction.

A week later, the gates were thrown open to the public.  Management hoped for 40,000, but the 30,000 that showed still caused a traffic jam.  The trolley line ended at 72nd street, and buses were provided from there to the park, unless, of course, you wanted to walk the three blocks.  Sam Benjamin, general manager, said it would be several weeks before all of the finishing touches would be complete.  As Fairyland's general manager, one of Sam Benjamin's jobs was to book picnics.  After the grand opening of Fairyland, it was announced that the biggest and best picnic in town, being the Grocer's picnic, had been booked at Fairyland for August 9.  40,000 were expected, a major boost for the new park, the rat.

By then, Fairmount and Electric parks were already going strong.  Improvements were being made in both parks.

Electric spent money, too.  A boardwalk, patterned after Atlantic City, which includes the "New Follies".  The picnic grounds were enlarged and electric heating plates for cooking were installed.  New were a pony track for the kiddies, the "Big House", Sea Planes, and professional divers.

Fairmount's new manager was A. P. McGinnis.  $150,000 had been spent on the park, most of it building a new roller coaster called, "The Big Dipper."  At 5,372 feet of track, with a dozen dips, one 86 feet, in excess of 60 miles per hour.  Not only was it the longest in town and called, "The World's Longest," it only took about a minute or two to ride.  It was the most dangerous, and the lines were long.  There was also a new Ferris wheel.  The dance hall had been re-named the "Venetian Ballroom", featuring a mirrored ball that rotated, splashing beams of light through the dancers, 50 years before Disco.

Although Fairyland was taking picnics, there were plenty to go around.  Also, Fairmount had been there for a long time.  Some of the kids were third generation Fairmount Park fans, and loved the place.  The lake was still the main attraction; it was simply the best place in town to swim or fish.  Ride, swim, dance, boat.

Fairmount Park was still the "Home of Picnics."  On Saturday, May 26, the park hosted the Parent / Teachers picnic.  To the students, this could be compared to the Fourth of July and Christmas.  Kids started arriving at 7 a. m., but weren't allowed in the park until the adults arrived.  The ladies arrived dressed in white dresses trimmed in red with large red hats which could be seen over the children's heads over a kilometer away.  The chow arrived in baskets lugged by ladies and gentlemen, also dressed in white and red.  Free hot dogs, ice cream, popcorn and drinks were served until the kids had more than enough.  Ropes divided off the different school districts covering the picnic grounds.  At 9:30 the Boy and Girl Scouts, Girl Reserves, and Camp Fire Girls marched in revue at the athletic/ball field. Lunch baskets were served and by 12 o'clock noon, 25,000 people had entered the park and the day was still young.  The trolley cars going back to Kansas City were going to be empty for a while. 

After lunch, competitive events between the schools were held.  Garfield and Norman schools tied for First.  First prize was a trophy.  Prizes for the individual boys for various sports included baseballs, bats, gloves, tennis rackets, belts, hats, Kewpie dolls and handkerchiefs.  Mayor of Kansas City, Frank Cromwell, was the guest of honor and gave a short speech.  Eight special street cars carried many of the picnickers.  The parking lot was full.  Boy Scouts were employed in the afternoon, missing mothers with their children, whether the kids wanted to be found or not.  Manager McGinnis's employees counted a total of 60,000 tickets to enter the park.  He also donated half the money collected at the gate after 6 p. m. to the organization, in hopes that they'd be back next year.

The weekend before July Fourth,  the WWI Veterans held their annual picnic at Fairmount Park.  The talk again this year was the so-called Federal Bonus.  Missouri and several other states had already paid the men between $65 and $100.  Many people were against it, including people in the government like Andrew Mellon, Secretary of the Treasury, and the third richest man in the United States, behind Rockerfeller and Ford. 

The summer of 1923 in Kansas City reeked of fun.  Besides the three amusement parks, Electric, Fairyland, and Fairmount, there were dozens of lakes and streams that no longer exist.  For the fisherman or swimmer, the two Blue Rivers actually had water in them, with fish.  Golf was very popular locally.  The sport started in Scotland in the 1400s.  Claims that it was started by men with wooden clubs knocking round rocks in rabbit holes.  The first US course was in Wheaton, Illinois, just west of Chicago, in 1893.  From 1923 until 1930 Bobby Jones won 5 amateur US Opens, three British Opens, and five British Amateur, and 4 USA Opens.  Swope Park links was the most popular in the city, the club having 500 members.  In addition there were a dozen courses in and around Kansas City:  Oakwood, Blue Hills, Mission Hills, Kansas City Country Club, Lockwood, Hillcrest, Meadow Lake, Ivanhoe, Milburn, Crestwood, and Shawnee Heights being the most recent to open.  The word "GOLF" is said to be an acronym for "Gentlemen Only, Ladies Forbidden."

The Kansas City Athletic club moved into their new 22-story facilities at 11th and Baltimore in 1923, in a building that stood 263 feet high.  The KCAC started at Fairmount Park around the turn of the century, and when the park closed in '02 they moved to the future location of Electric Park.  In 1906 they moved again to Central street, paying $60,000 for the building and grounds, and $16,000 for the equipment.  The club's new kitchen was one of the finest and largest in town.  The main dining hall seated 450 persons.  There were six other dining rooms, seating between 40 and 400.  Other athletic clubs across the country sent their emblems to be displayed.  Represented were the following clubs: The Missouri Athletic Club, and the Athletic clubs of St. Louis, Los Angeles, Olympia, San Francisco, Minneapolis, Illinois, Chicago, Milwaukee, and Omaha. 

Tennis's popularity was increasing, with public tennis courts going up all over town.  Boating was popular.  The most popular river was the Blue, at 15th Street.  At 15th Street was the boat house.  Motor boats, canoes, and row boats crowded the Blue to the Missouri River.

But the most popular outdoor sport was baseball.  Greater Kansas City was the home to 400 amateur and semi-pro baseball teams.  Two pro teams, the Blues and the Monarchs.  Although illegal, Muehlebach beer built a baseball stadium at 22nd and Brooklyn Avenue by George Muehlebach, hometown Beer Baron.  Called Muehlebach Stadium, it opened on July 3rd and seated 17,500, and was the home of the Kansas City Blues. 

Like San Francisco, New York City, Chicago, and New Orleans, Kansas City was considered a "wide-open town", which meant that if you were new to town and and wanted to get a drink, you would just ask a cop.  Twenty-five cents here would get you a cold, 12-oz draw of Michelob and a marijuana cigarette, served by a young lady dressed only in a thin sheet and who might just sit on your lap. The object: prostitution.

On the Fourth of July the three amusement parks had the usual fare, topped with a night of fireworks, and thousands attended, taxing the trolleys to the max.  The baseball game at Muehlebach Stadium was sold out, but the most popular thing in town was the auto races.  At the end of Troost, way out in the country, now called 95th Street, the Kansas City Speedway was built.  The oval mile track had a wooden surface.  Indianapolis was called The Brickyard.  This would have been called the Woodyard, wood being cheaper than brick.  60,000 race fans were crowded into an area built to hold 40,000.  The race cars had evolved from a two-seater (driver and mechanic) with a 180 cubic inch internal combustive engine (i. e. gasoline), to a one-seater with 122 cubic inches.  A rule was that if a car didn't average 100 miles per hour in four laps, they were disqualified. 

Among the notables was Barney Oldfield, 1878 - 1946.  He started racing bicycles, drove for Henry Ford in 1902, where he was the first man to exceed 60 miles per hour.  In 1910 he did 130 mile per hour in a Benz.

150 men in white cover-alls and hats worked as ushers.  There were 25 food courts, selling mostly hot dogs.  The 250-mile race began at 4:30 and ended around 7 p. m., but the parking lot wasn't cleared out until 9.  Casualties for the Fourth in Kansas City were few.  Independence was deserted.

On the first weekend after the Fourth the Jackson County veterans association held it's annual picnic at the Home of Picnics.  The British/Canadian Bagpipe Band furnished the music, dressed in kilts.  Jackson County was mostly settled early on by people from the South, mainly Kentucky, who brought with them their great love of horses.  Among the Vets were forty from the local VA hospital, who were either crippled or blinded for life from their service in World War One.   The program started at 4 p. m. with speeches from former commanders titled, "Boys in Gray Sixty Years Ago" and "Boys in Blue Sixty Years Ago," followed by entertainment and goodies.  Many came with family and basket lunches.  One thing the old Civil War Vets on both sides agreed upon was the fact that everyone had cooties.  Many, many vets wore their old uniform.

Between the Fourth and Labor Day fireworks were reflected off the lake every Sunday night, 9 p. m. sharp.  Some were given names like the City of Pyro, where a small city, nearly a city block long gets blown to Kingdom Come.  Or a huge dragon named, "St. George."

Among the A-type picnics were the American Insurance Company, United Garment Workers, Irving-Pitt Manufacturing Company, Saline County Reunion, the Oddfellows, and Postmen of Greater Kansas City.

The Standard Oil Company of Sugar Creek held its first annual picnic.  Much of the talk at the picnic would have been about autos and radios.  Things like the sale at C. J. Warman Electric Company, just off the Square in Independence, where you could buy a $6.50 pair of red head-phones for $5.35, crystal sets for $4 or $5. Everybody needs "B" batteries, 3 for $2.65; spring aerial and stranded aerial wire for 75 cents, or a double-throw knife switch for 40 cents, besides the local chit-chat.  Also would have been talk among the men about who had the best hooch.  My mom and dad would have been there.  Mom was thirteen and dad was drunk, like many (if not most) of the Standard Oil revelers.  A good time was had by all, and there were few if any cases of the brown bottle flu.

Laborer's destination again this Labor Day was again Fairmount Park, in Missouri, and City Park in Kansas City, Kansas, after the parades.  Senator James A. Reed of Missouri was the main speaker.  His topic, the immigration bill that he helped defeat this year.  Among the many speakers, but far down on the list, was future President of the United States, Harry S. Truman.  In Germany, Hitler would soon be locked up.  Fairmount Park management shut the rides down while the speakers spoke to 6,000 gathered in the southwest corner of the park.  Games of skill were rewarded by prizes from lollipops to tons of coal.  A couple of days later the world's longest roller coaster crashed. Nothing too serious, Car Two ran into Car One, sending one person to the Independence Sanitarium and several others with minor injuries.  The strangest thing about the accident is that no one sued.  The ride was immediately closed, and so was the park. 

In the town that Rockerfeller built, at least his people still ran it, the mayor, Mr. Boehmer, was a plant supervisor and a Republican in a Democratic town, but he kept on winning, possibly because the citizens knew that if they voted him out the goodies might stop coming, for instance a new 50,000 gallon water tower was being constructed on the high ground in the southeast part of the city.  Sewer lines were being installed throughout.  New light poles were being added two at a time, as could be afforded at $65 per year.  By the end of the year, Sugar Creek had 41 poles.  Water was running out of pipes under pressure by the end of the year, and bids were asked for the town's first fire truck.  Taxes were set at 75 cents for every $100 of valuation.  The refinery was worth a lot of money.

The City Hall chambers moved from the bank building to the new Snyder building a block south.  Now there are Moose in the basement.  By now the Sugar Creek school was no longer called "Riverview."  The school graduated 15 this year.  The Red Cross, along with much help from the Sugar Creek school, the City of Sugar Creek, and Standard Oil had completely wiped out the infestation of trachema that had plagued the area.  It was the first Red Cross district in the state to do so.  The town reacted like it had won the Super Bowl.  Meanwhile, the school auditorium hosted everything from concerts by the Standard Oil band to wrestling, boxing, plays and vaudeville.  1924 is coming, and it will be a bad year for President Truman and the Goats.

Copyright © 2008 John M. Olinskey

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